Content marketing is focused on generating, publishing, and presenting content for a targeted audience online.
What is content marketing good for?
It is used by businesses for the following purposes:
- Draw attention and generate leads
- Enlarge their prospect base
- Make or boost online sales
- Increase brand awareness or trustworthiness
- Use an online community of users
Content marketing for creating direct sales or trust?
Content marketing attracts people and transforms them into customers by creating and sharing important free content. It helps companies create viable brand fidelity, provides valuable information to consumers, and creates enthusiasm to buy products from the company soon. This doesn’t involve direct sales, it’s more about building trust and getting to understand the audience you address to.
Content anticipates and meets the customer’s need for quality information rather than creating a demand for a new need. When we talk about this form of marketing, we know that the brand must offer some valuable info in order to get valuable response in return. Your content should be pretty fabulous, it should be the story. The content’s aim is not to act like an ad, but to build the story that makes the ad. You have to deliver a lot of content, in a frame of a marketing strategy, preferably.
Business pursuing content marketing
This kind of marketing has to be focused on the needs of the customer. There are lots of digital marketing tools that are most used via valuable content, after we decide on which are the customer’s needs. We talk about formats as blogs, news, email newsletters, podcasts, guides (how-to?), case studies, videos, e-books, Q&A articles, photos, etc. You also need to consistently update and add your content so you influence the customers’ behavior.
Why is it so important for your business?
All the content you put on the line is significant in:
- building your brand awareness
- informing your target audience
- achieving and pushing links or
- simply creating a good experience for website visitors.
“Content has to be enlightening and pertinent, so that it reaches out to customers who are looking for what you are offering.”
Our content marketing planners figure out your business goals and afterwards they will develop the right marketing strategy to accomplish the right results.
When you are interested in finding the right content marketing service, you should look for a SEO expert that takes time to get to know your brand perception and use the correct methods. It should also approach the digital marketing of your product using different channels like SEO services and social media marketing.
What does Content Marketing mean and why is it so important? Do I need it?
Content marketing is very similar to SEO. Together they share identical goals and benefit from the same foundation of value, originality, and consistency.
Effective content is more than just simply including keywords and writing search-engine friendly titles or articles. When it’s done by professionals, you can expect:
- More traffic to your website
Irresistible content that speaks about the needs of your customers will drive more of them to your site.
- On-site time – growing
Users spend more time occupying themselves with smart and accurate articles. More time on-site is always a good fact for SEO.
- More competent leads
As you prove that you have the answers they’re searching for, more and more customers will want to collaborate with you.
- More customer commitment
Content marketing focuses on the customer and their wishes, explaining the fact that their priorities are also your interest.
- More power for SEO
Quality content organically attracts more links, more comments, and more shares. And all these are excellent for SEO.
They say content is king, and it’s very true. By creating compelling, important content that gets to your readers, you gain trust. We find studies that say that the more content your audience consumes, the more likely they are to buy from you.
If you’re still not convinced why you should invest into content marketing here are a few more reasons that also contain numbers:
- Websites that produce consistent texts gain 8 times more traffic
- It costs 62% less than outbound marketing
- In comparison to outbound marketing it generates 3 times more quality leads
- Its adopters have nearly 6 times more conversions than the rest
- It complements your email marketing and social media marketing work.
Content marketing in a nutshell:
It is more economical and more efficient than traditional old forms of advertising. It is also confirmed to influence conversions. Our content marketing services will help you write the right content for your customers, that will drive results and reinforce your entire online marketing aspect.